For listing agents
The Legendary Listing Advantage
Register your listing with Legendary Mortgage and we put paid, targeted ads behind it — while your buyer gets up to $2,500 in lender credits toward closing costs.*
In lender credits toward the buyer's closing costs*
From registration to a live, targeted ad campaign
Cost to the agent or seller to register and advertise
Why agents put their listings in the program
Real dollars at the table
A lender credit reduces the buyer's closing costs, which makes offers on your listing pencil out faster and keeps deals from stalling over cash to close.
Ad spend we pay for
You do not fund the boost. We build, run, and pay for the campaign on every registered listing.
Targeted, not sprayed
Campaigns are geo-fenced around the property and layered with buyer-intent and lookalike audiences, so impressions go to people who can actually buy it.
Faster days on market
More qualified eyes in the first two weeks — the window where listings get their best offers.
Pre-qualified inquiries
Our loan officers screen interested buyers so you spend showings on people who can close.
The marketing engine
Targeted ads we build, boost, and pay for
A listing that only sits on the MLS reaches the buyers already looking. A boosted campaign reaches the ones who aren't looking yet — the renters, the move-up buyers, the out-of-area transplants — and puts your property in front of them with a monthly payment they can picture.
Every registered listing gets its own campaign. We write the copy, design the creative around your best photos, set the audience, fund the boost, and watch performance daily — shifting spend toward whichever creative and audience is producing inquiries.
- Geo-targeted radius
Ads served around the property and to feeder markets that historically buy in the area.
- Buyer-intent audiences
Home-shopping behavior, renter-to-owner signals, income and life-event targeting.
- Lookalike modeling
Built from real past buyers in comparable price bands.
- Payment-forward creative
Estimated monthly payment shown up front so unqualified clicks fall away.
- Daily optimization
Budget shifts to the winning creative while the listing is in its hottest window.
- Live lead routing
Inquiries go to the listing agent instantly, with same-day pre-qualification.
How it works
- 01
Register the listing
Send us the address, list price, and photos as soon as it goes live. Registration takes a few minutes and there is no cost to the agent or the seller.
- 02
We build the ad creative
Our marketing team produces listing-specific ad creative — hero photo, price, payment example, and a clear call to action focused on the property itself. Ads are not co-branded to the agent or brokerage.
- 03
We boost it to targeted buyers for 30 days
We fund and run the paid boost for a full 30 days across social feeds, targeted by radius around the property, buyer intent signals, income and renter-to-owner audiences, and lookalikes of past buyers in the area. The campaign runs continuously for the 30-day window and can be renewed if the listing is still active.
- 04
Leads followed up and delivered in real time
Every inquiry enters our patented follow-up system, where our team engages the consumer in real time — and each lead is delivered to the listing agent at the same time. The consumer is always free to choose any agent, lender, or provider they wish.
- 05
Credit applied at closing
When a buyer finances the registered listing with Legendary Mortgage, the lender credit is applied on the Closing Disclosure — up to $2,500 toward closing costs, subject to program limits.
Program details
- How is the credit calculated?
- It is the lesser of $2,500 or .375% of the buyer's loan amount. On a $400,000 loan, .375% is $1,500 — so the credit would be $1,500. On a $900,000 loan, .375% is $3,375, so the credit is capped at $2,500.
- Who receives the credit?
- The buyer who finances the registered listing through Legendary Mortgage. It appears as a lender credit toward closing costs on the Closing Disclosure.
- What does it cost the agent or seller?
- Nothing. Registration and the ad campaign are provided by Legendary Mortgage.
- Does the buyer have to use Legendary Mortgage?
- The credit only applies when the buyer chooses to finance with us. The ads and lead generation run on the registered listing either way.
- How are the leads followed up?
- Inquiries enter our patented follow-up system and are worked in real time for the 30 days the campaign runs, while every lead is delivered to the listing agent at the same time. Consumers are never required to use Legendary Mortgage or any particular agent — they are free to choose their own agent, lender, title company, or other provider at any point, and no referral or business is expected from the agent in exchange for participating.
- When should I register?
- As early as possible — ideally the day the listing goes active, so the boost runs during the first two weeks on market.
Register your listing
Fill out the registration form with the property address, your details, logo, and at least five listing photos — we'll have the campaign live within two business days.